Blogging has become an essential tool in the online marketing stakes, and a business website without a blog attached won’t rank as highly as another that does. That’s SEO for you. But a blog that is left unloved for months at a time, or – even worse – empty, is perhaps worse than not having one at all. It looks slipshod and careless, and it reflects badly on your business.
Blogging requires a high level of productivity, and that isn’t something that everyone can manage. Or is it? These seven ways to be a productive blogger will help you break through the blogging block.
1. No Distractions
When you sit down to write a blog post you must not be distracted from your task. That means finding someone comfortable and quiet to sit. It means staying away from social media for the duration of your blogging time. It means not letting your mind drift off to all the other things you’re supposed to be doing. When you blog, you blog, and that’s that. When you’re completely focused on what you’re doing you’ll find it gets done much more quickly – and you can do more of it too. Instead of struggling to get through one blog post as you click onto Facebook or make a to-do list of tomorrow’s tasks you’ll soon be writing two or three. Schedule them in advance and you’ve automatically freed up your time.
Planning your blog post is a great idea as it will make the actual writing of it much easier. Don’t just sit there and start writing – the post will end up sounding like the ramblings of your mind (which is exactly what it is). Break the post down into sections and the task will be less arduous.
Yes, it may seem obvious, but actually writing your blog posts will up your productivity. It will get you seen. So you really do need to do it. Thinking up subjects can be difficult, so why not set up a Google alert with a few keywords? You’ll receive an email every day with dozens of blog ideas.
Having a schedule of when you want your blogs to go live is a great way of keeping up your productivity. If a Wednesday is blog day, for example, then make sure you have a blog ready to go. If you don’t, you’ll need to write one – so why not write two and have next week sorted as well?
5. Have A Template
When you first start blogging and you settle into how you want things to look, make a template of exactly that. You want to know where the images are going to sit, where the headings need to come, the structure of the blog post itself. Writing a blog using a template or style guide makes life a lot simpler.
Yes, read. Read other blogs that deal with your niche. Read other blogs that deal with something entirely different. It doesn’t really matter as long as you read. Reading other blogs will give you a better understanding of what works and what doesn’t, and you can then emulate the best.
The more you market your blog, the more people will read it. The more people read it, the more they will want you to write. And you can’t disappoint your public, right? If someone else is expecting you to blog it’s more likely to get done than if you’re working to please yourself. The best kind of marketing for an online blog is online… and where can you reach the most people online? Social media. Social media marketing is the biggest tool in a blogger’s handbook, so use it well.